However, your audience is completely in the hands of the platform.
LinkedIn, Twitter, TikTok, Instagram, and YouTube all gate keep access to your audience using their algorithm. And links to your product pages will almost always fall flat on these platforms.
You have to get super creative and write insanely hooky hooks to get people to read and engage with a post that’s promoting something.
It’s the hardest type of post to write.
Which is why building a newsletter is the natural next step for a content creator:
It allows you to build a relationship directly with your audience
It allows you to bypass the algorithmic gatekeeper
It allows you to add sponsorship revenue
Lastly, it protects you from “platform risk:”
If the platform you’ve built an audience on changes ownership (Twitter/X), or becomes less popular (Facebook/Tumblr), it could seriously jeopardize your business if you 100% rely on it.